Reebok needed an innovative way to promote their new line of basketball shoes and their new spokesman, Steve Francis.
Solution
Partnering with Enlighten, we designed a Flash animated trivia game to allow users to play a game of one-on-one with Steve Francis. We created the Toe.2.Toe logo, designed the graphic interface with a rugged, "street" look, and developed a series of interactive games hosted by Detroit radio personality DJ Spudd. The game ends with a coupon for a discount on Reebok basketball shoes which gathers the user's contact info. The promotion has ended and the site is now offline, but it was a fun project.