The Black Celebratory commencement ceremony is a graduation program originally created for African-American students at the University of Michigan. They had a website that promoted the ceremony, but it failed to do much else.
Solution
We redesigned the site and added separate pages for student, faculty, and parents who plan to attend. We added a registration form to allow participants to sign up online, added directions and other information for parents, and created a timeline of African-American history at the school. We also designed the Black Celeb 2007 program brochure, souvenir t-shirts, and mugs.